When I first hit the field, I had a difficult time making Free Market Capitalism relatable to the typical student. When you have five seconds to get a student’s attention it can be tough to market an entire economic theory.
One day I was listening to the radio and heard about a law here in North Carolina that forces Craft Breweries to turn over distribution to wholesalers when they reach a certain size. I thought to myself “Wow, the state is preventing local, legal, legitimate, successful businesses from distributing their product.”
Then it hit me! The buy-local wave is Free Market Capitalism at the most relatable level.
Over the past couple weeks, I’ve asked a couple of hundred students if they support local and small business. Only one person has given me an outright no. Unfortunately, that person is a faculty member at a university.
Almost every single student responds positively when asked if they “support local and small business.” When I explain to students how local, state and federal governments hurt local establishments through laws and regulation, people want to do something. By the end of this conversation, almost every single student wants to jump on board our movement.
When you bring the conversation to a more relatable level, it’s nearly impossible to find a student that isn’t a free market capitalist.
My chapters have since started doing messaging exercises to talk about ways to message more efficiently. The local and small business strategy has shown us all, that the way we message can change the game.