Brad Parscale
With nearly 20 years experience in digital media strategy, Brad Parscale is responsible for representing hundreds of organizations across the United States, ranging from small business to multi-million dollar companies. In 2004, he invested $500 to found Parscale Media, an agency focused on building websites and digital marketing. By 2011, Parscale had built a multi-million dollar design and digital agency company, the growth of which he continued to foster through its eventual acquisition.
In 2016, Parscale was named Digital Director for the Donald J. Trump for President campaign, where he was responsible for developing, executing and managing all facets of the campaign marketing strategy. As Digital Director, Parscale oversaw the implementation of the most sophisticated Facebook strategy ever, harnessing data analytics to micro-target persuadable voters in key states and provide them information on the issues most important to them. Through rigorous testing and research, Parscale created a strategy to target the right people with the right message at the right time, thus maximizing engagement. Under Parscale’s direction, President Trump not only won the presidency but also raised more money through small-dollar donations than any Republican presidential candidate in history.
Parscale continues to assist President Trump and further the America First agenda as Campaign Manager for the 2020 re-election campaign. Additionally, Parscale has expanded his experience in the 2016 election and founded Parscale Strategy, a nationwide, full-service firm specializing in large-scale, multi-million dollar political consulting and digital media strategy for a variety of Fortune 500 companies and organizations. Brad also serves on the Board of Directors for Cloud Commerce and Data Trust.
