Just one year after their “inclusive” makeover, the cartoon M&M’s “spokescandies” have been dumped by the candy manufacturer and replaced by actress and comedian Maya Rudolph, after unexpected public meltdown from fans and internet critics who hated the first rebrand.
The nationally known “spokescandies,” which had represented the brand on packaging and in commercials since 1989, received a Gen Z inspired rebrand last year to make them “more inclusive” according to the company. The two female characters, formerly known as Ms. Green and Ms. Brown dropped not only their titles, but Green lost her high heels for a pair sneakers, and Brown changed into some low-profile pumps, all to remove obvious gender markers, according to the company. The Orange M&M is tormented by crippling anxiety — apparently what Gen Z will be remembered by.
“Orange is one of the most relatable characters with Gen-Z, which is also the most anxious generation.”
M&M’s parent company Mars Inc.
Spoiler alert: this virtue signaling attempt backfired massively. The backlash was intense. In fact, nearly 21,000 people signed a petition to bring the green M&M’s high heels back. Clearly, the company panicked and issued a statement indicating that they were taking “an indefinite pause” from using the mascots.
“In the last year, we’ve made some changes to our beloved spokescandies. We weren’t sure if anyone would even notice. And we definitely didn’t think it would break the internet. But now we get it — even a candy’s shoes can be polarizing. Which was the last thing that M&M’S wanted since we’re all about brining people together.”
Statement from M&M’s
In place of the colorful characters, Mars (M&M’s parent company) has hired comedian and actress Maya Rudolph to be their spokesperson, someone that, “America can agree on” according to the company.
M&M’s, like so many companies, attempted to appease the progressive mob, which has largely been captivated by radical gender theory which states that boys can be girls, and girls can be boys — hence the removal of gender-specific accessories from some “spokescandies.” After using this method of virtue signaling, most corporations find that more is never enough for the left, and they will always demand more. What is considered acceptable language will constantly change, and who is deemed virtuous varies day by day.
