PepsiCo has announced that it will eliminate its diversity, equity, and inclusion (DEI) initiatives, becoming the latest major corporation to roll back such policies. The company also announced it would be ending its “social credit system survey.”
Anti-DEI activist Robby Starbuck, who has previously highlighted and pressured corporations to abandon similar initiatives, revealed the changes in a post on X. Starbuck explained that after he contacted the company to reveal he would be reporting its DEI initiatives, PepsiCo announced it would make big changes to not just Pepsi but other brands it owns.
“@PepsiCo will no longer have a DEI Officer. PepsiCo will no longer have a DEI team. PepsiCo will END DEI representation goals,” Starbuck revealed in his post. “PepsiCo will no longer participate in the woke @HRC CEI social credit system survey. Woke trans agenda activists at the HRC are losing influence and power by the day.”
“They will END ALL DEI trainings,” he continued. “ALL PepsiCo sponsorships must align with their business going forward. Instead of supplier diversity, PepsiCo is now focused on growing their small business supplier base.”
“I have to give their executives major credit for making these changes because these are some big changes,” Starbuck added. “PepsiCo has 318,000+ employees and a market cap of more than $200 BILLION dollars. Those employees will now have a neutral workplace without feeling that divisive issues are being injected and this corporate neutrality will also extend to their many suppliers who will no longer feel pressure to endorse these policies.”
Starbuck also warned PepsiCo’s competitor, Coca-Cola, suggesting that it should reconsider its DEI policies or face similar scrutiny.
In his post, Starbuck outlined that his efforts have resulted in changed policies at companies worth over $4 trillion. PepisCo’s reversal of DEI initiatives makes them the latest company to enact such a change, following other major corporations, including Target, Walmart, Ford, and Harley-Davidson.
