Kohl's began displaying its pride month collection featuring LGBTQ+ positive clothing for infants and children, causing consumer outrage. — Image: Kohl’s website

Kohl’s is the latest company to find itself in the center of national controversy after it released its Pride Month collection that includes LGBTQ+ positive clothing for infants and children.

The department store is getting more press coverage than it likely has in years after popular conservative Twitter account End Wokeness posted photos of Kohl’s new pride clothing for infants as young as 3 months.

Kohl’s is pushing LGBTQ Pride for literal babies pic.twitter.com/SzoHSXGp4n
— End Wokeness (@EndWokeness) May 28, 2023

Kohl’s website features all pride items available, including a rainbow baby bib that reads, “proud of my family,” a kid’s t-shirt reading “he/him, she/her, they/them,” and boys’ shirts rated for ages 8-20 years old that state, “I [heart] my dads” and “I [heart] my moms.”

June was initially declared “Gay and Lesbian Pride Month” in 1999, and shortly after, the name was shortened to “LGBTQ+ Pride Month” to include the newer identities under the rainbow. All month, LGBTQ+ identities and preferences are celebrated with corporate “rainbow capitalism” and debauchery-filled parades. A movement that began with slogans like “love is love” and activists advocating for equal rights has been captured by transgender ideology that frequently targets young children.

Conservatives cancel Kohl’s after seeing success with Target, Bud Light boycott campaigns

Hundreds of online users expressed their discontent with the company’s move to pander to the radical left, and called for a boycott of the department store, harshly saying that it wouldn’t take much to run the company into the ground.

Kohl’s stock has plummeted more than 50 percent in the last year, and decreased 5 percent overnight after news of the children’s pride line broke.

Kohls’s with the PRIDE BABY clothes… stop targeting children it’s gross. #BoycottTarget was the beginning here’s another to add to the list. #PrideMonth pic.twitter.com/amEZ2x6a4g
— MORGONN (@morgonnm) May 29, 2023

One Twitter user wrote, “I’m not shocked that Kohl’s sells pride merchandise for kids. I am shocked that they are still operational. I sincerely thought they went under a couple of years ago.” Another said, “They all care more about their diversity rating than they do about customers.”

Conservative consumers received a big win after the campaign to boycott Bud Light over their partnership with transgender activist Dylan Mulvaney proved successful, permanently branding itself as the “gay beer.” Target, after releasing their annual pride collection which featured female-styled “tucking” swimsuits for young males and pride baby clothing, lost $9 billion in just one week after social media users lambasted the company online.